Web DevelopmentUI / UX

Turned a translation website into a consistent source of qualified leads

AGATO had the credibility, certifications, and experience — but their website wasn't reflecting that. We redesigned the entire experience to make trust visible, simplify decision-making, and turn visitors into real inquiries.

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AGATO

+60%

Increase in inbound inquiries

4 weeks

From strategy to launch

98

Lighthouse performance score

Transformation

The Before & After

Before

  • Website felt generic and similar to every other translation agency
  • Trust signals (certifications, experience) were buried
  • Visitors didn't clearly understand why AGATO was the better choice
  • Low conversion from traffic → inquiries

After

  • Clear positioning as a trusted, certified translation partner
  • Strong emphasis on credibility (MOJ, ISO, global presence)
  • Structured flow guiding users toward inquiry
  • Noticeable increase in high-intent leads
Deep Dive

The Problem

AGATO wasn't struggling with capability — they were struggling with perception.

They had:

  • 20+ years of experience
  • Thousands of clients
  • Certified translators

But:

  • The website didn't communicate any of that effectively

Visitors would land, scroll a bit… and leave.

Our Approach

Instead of jumping straight into design, we focused on one thing:

Why should someone trust AGATO within the first 10 seconds?

  • Messaging → to clearly communicate authority
  • Structure → to guide users toward action
  • Visual hierarchy → to highlight what actually matters

What We Did

How we approached it

Communicating & Positioning

We clarified AGATO's value — not just "translation services", but a certified, reliable partner for critical documents.

UX Structure

We redesigned the flow to match how clients actually think: "Can I trust them?", "Do they handle my type of document?", "How fast can they deliver?"

Visual Redesign

Clean, modern interface with stronger hierarchy and better readability.

Performance Optimization

Optimized for speed and accessibility — ensuring a smooth experience across all devices.

Results

More than just numbers — real business impact

📈 Inquiries increased by over 60% within the first 3 months

📉 Bounce rate dropped significantly across key pages

🔍 Better engagement from users looking for certified translation services

Client Feedback

"Working together helped us present our services in a way that finally reflects our actual expertise."

— AGATO Team

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